As Seen on Shark Tank
5,000+Stores Nationwide
5,500+Reviews at Walmart
4 MinutesKitchen to Bowl

Find Your Bowl

Three Questions. One Bowl.

How do you like your heat?

Be honest. The bowl depends on it.

Pick your protein.

Every bowl starts somewhere.

What's the mood?

Last one. Make it count.

The Lineup

Pho, Bun Bo Hue, Pad Thai, and ramen, built on real ingredients and whole spices. Four minutes, zero shortcuts.

Pho Real Reviews

People keep the receipts.

β˜…β˜…β˜…β˜…β˜…

β˜…β˜…β˜…β˜…β˜…

β˜…β˜…β˜…β˜…β˜…

No Oil. Not Artificial. No Shortcuts.

A hand lowering the whole spice tea bag into a PhoLicious bowl, the moment the broth starts

Most instant bowls run on artificial flavoring and a slick of oil. Ours starts with a tea bag of whole pho spices, the same aromatics simmered on the stove for generations. Open one up and look inside. The difference is sitting right there.

Whole spice tea bagStar anise, cloves, cinnamon, coriander seed, and fennel, steeped right in your bowl.
Just like boiling the bones yourselfBeef tallow and rendered chicken fat build the same deep, rich body you get from a long simmer. All the work is done for you.
Fresh rice noodlesThree ingredients, steamed and then dried to perfection. The chew of a restaurant bowl, ready in four minutes.
The full kitGarnish, sriracha, hoisin, and chopsticks in every bowl. Nothing else to buy.

Level Up Your Bowl

The bowl is the base. What you add is the fun part. Our customers keep inventing new combinations, and these are the ones that show up again and again.

Fresh onions Fresh basil + bean sprouts Chili crisp Leftover steak Rotisserie chicken Lime + jalapeΓ±o
Start With a Bowl
The PhoLicious founders on Shark Tank

From Our Kitchen

A family recipe that refused to stay small.

Anh came to America from Vietnam at six years old, carrying her family's recipes with her. During the pandemic, with restaurants closed and the instant options tasting nothing like home, the family built the bowl they could not buy. Then they took it to Shark Tank, landed a deal, and put it on shelves across the country.

The recipe never changed. Only the number of kitchens it reaches did.

Find PhoLicious Near You

Dinner is handled.

Stock the pantry once. Pho night is whenever you want it, four minutes away, every single time.

Shop the Bowls Find It in Stores